04 Jan

Atrendia Friday Video 5 – Barry Schwartz – TED video – The Paradox Of Choice

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This TED video helps us understand why having more choice actually makes us feel worse.¬† As Barry points out, “The secret to happiness is low expectations”.

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

With nearly 3 million views, this is one of the most popular TED videos.

Duration: 19:40

Click here to start the video

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